ããªãŒã©ã³ã¹ãšããŠã®åå ¥ããã³ã·ã£ã«ãæå€§éã«åŒãåºããæéèšå®ã®ç©¶æ¥µã¬ã€ããåºæºæéã®èšç®ãæé©ãªäŸ¡æ Œã¢ãã«ã®éžæããããŠäžçäžã®ã¯ã©ã€ã¢ã³ãã«èªä¿¡ãæã£ãŠäŸ¡å€ãäŒããæ¹æ³ãåŠã³ãŸãããã
ããªãŒã©ã³ã¹æéèšå®ã®ãã¹ã¿ãŒè¡ïŒã°ããŒãã«ãããã§ãã·ã§ãã«ã®ããã®å®å šã¬ã€ã
äžçäžã®ããªãŒã©ã³ãµãŒã«ãšã£ãŠãä»ã®ã©ã®åãããã倧ããã®ããããçåããããŸããããã¯ããããè«æ±ãã¹ããïŒãã§ãããã®ãã£ãäžã€ã®çåããèšãç¥ããªãäžå®ã®åå ãšãªãåŸãŸããäŸ¡æ Œãäœãèšå®ãããããšãçãå°œãçå矀ã«é¥ããèªåã®ã¹ãã«ãå®å£²ãããæ±ãã®é£ããã¯ã©ã€ã¢ã³ããåŒãå¯ãããªã¹ã¯ããããŸããé«ãèšå®ãããããšãæœåšçãªä»äºãæããããŠããŸãã®ã§ã¯ãªãããšæããŸããããã¯ããªã±ãŒããªãã©ã³ã¹ã§ãããåœãŠãã£ãœãã§è¡ããã®ã§ã¯ãããŸãããæŠç¥çãªããžãã¹äžã®æææ±ºå®ãªã®ã§ãã
ããªãŒã©ã³ã¹ã®æéèšå®ã«é¢ããæ±ºå®çã¬ã€ããžãããããããªããããã©ã®ã©ã€ã¿ãŒã§ããããã«ãªã³ã®éçºè ã§ããããµã³ããŠãã®ãã¶ã€ããŒã§ããããã€ããã®ã³ã³ãµã«ã¿ã³ãã§ãããæŠç¥çäŸ¡æ Œèšå®ã®ååã¯æ®éçã§ãããã®å æ¬çãªèšäºã¯ããã®ããã»ã¹ãè§£ãæãããããªããäžç¢ºããããèªä¿¡ãžãšå°ããŸããåºæºæéã®èšç®æ¹æ³ãåè§£ããããŸããŸãªäŸ¡æ Œã¢ãã«ãæ¢æ±ãã倿§ãªåœéçã¯ã©ã€ã¢ã³ãã«å¹æçã«äŸ¡å€ãäŒããããã®æŠç¥ã身ã«ã€ããŠããã ããŸããäžå®ã¯å¿ããŠãã ãããããªãŒã©ã³ã¹ã®æéèšå®ãšããã¢ãŒããšãµã€ãšã³ã¹ããã¹ã¿ãŒããæãæ¥ãã®ã§ãã
æéãæ³å以äžã«éèŠãªçç±
ããªãã®æéã¯ãè«æ±æžã«æžãããåãªãæ°åãã¯ããã«è¶ ãããã®ã§ããããã¯åžå Žã«ãããããªãã®ç«ã¡äœçœ®ãäŒãã匷åãªã·ã°ãã«ã§ããããªãã®ããžãã¹ãã©ã€ãã¹ã¿ã€ã«ããããŠå°éçãªæé·ã圢äœãããŒã«ãªã®ã§ããæéãæ£ããèšå®ããããšããªãããã»ã©éèŠãªã®ãããã®çç±ã以äžã«ç€ºããŸãã
- ãã©ã³ããå®çŸ©ããïŒ äœãæéã¯ãæ Œå®ãããåå¿è ãã瀺åããå¯èœæ§ããããŸããããã¬ãã¢ã ãªæéã¯ããªããå°éå®¶ãšããŠäœçœ®ã¥ããŸããäŸ¡æ Œèšå®ã¯ãããªãã®ãããã§ãã·ã§ãã«ãªãã©ã³ãã¢ã€ãã³ãã£ãã£ã®äžå¯æ¬ ãªäžéšã§ãã
- é©åãªã¯ã©ã€ã¢ã³ããåŒãå¯ããïŒ æãå®ãéžæè¢ãæ¢ããŠããã¯ã©ã€ã¢ã³ãã¯ããã°ãã°æãèŠæ±ãå€ããããªãã®å°éç¥èã«æãæ¬æãæããŸãããæŠç¥çãªäŸ¡æ Œèšå®ã¯ãããªããåãªãäœæ¥å¡ã§ã¯ãªãæŠç¥çããŒãããŒãšèŠãªãã質ãéãããã¯ã©ã€ã¢ã³ãããã£ã«ã¿ãªã³ã°ããã®ã«åœ¹ç«ã¡ãŸãã
- æç¶å¯èœæ§ã確ä¿ããïŒ ããªãŒã©ã³ã¹ã¯ããžãã¹ã§ããããªãã®æéã¯ãåœé¢ã®ç掻費ã ãã§ãªããäºæ¥ã³ã¹ããçšéãå¥åº·ä¿éºãéè·éããããŠè«æ±ã§ããªãæéãã«ããŒããå¿ èŠããããŸããæç¶å¯èœãªæéããããé·æçã«ããžãã¹ãç¶ããããšãå¯èœã«ããã®ã§ãã
- æé·ã®çæãšãªãïŒ åçæ§ã®é«ãæéã¯ãããžãã¹ã«åæè³ããããã®çµæžçèªç±ãæäŸããŸãããããæ°ãããœãããŠã§ã¢ã§ãããå°éèœåéçºã³ãŒã¹ã§ãããããã«è¯ãæ©äŒãåŒãå¯ããããŒã±ãã£ã³ã°æŽ»åã§ãããã§ãã
åºç€ïŒåºæºæéã®èšç®
äŸ¡æ Œã¢ãã«ã決å®ããåã«ãããªãã¯èªèº«ã®çµæžçãªæäœã©ã€ã³ãç¥ããªããã°ãªããŸããããããããªãã®åºæºæéã§ããããã¯ãæç¶å¯èœãªããžãã¹ãéå¶ããæãçæŽ»ãéãããã«è«æ±ããå¿ èŠãããæäœé¡ã§ãããã®æ°åãäžåããšããããšã¯ãäºå®äžããéãæã£ãŠä»äºãããŠããããšãæå³ããŸããã¹ããããã€ã¹ãããã§åè§£ããŠãããŸãããã
ã¹ããã1ïŒå¹Žéå人çµè²»ãèšç®ãã
ããã¯ããªãã®ç掻費ã§ãã培åºçãã€çŸå®çã«èšç®ããŠãã ãããå°ããªãã®ãåèšãããšå€§ãããªãã®ã§ãå¿ããªãããã«ããŸãããã
- äœå± è²»ïŒ å®¶è³ãŸãã¯äœå® ããŒã³ã®æ¯æãã
- å ç±è²»ïŒ 黿°ãæ°Žéãã¬ã¹ãã€ã³ã¿ãŒããããé»è©±ã
- é£è²»ïŒ 飿åããã³å€é£ã
- 亀éè²»ïŒ å ¬å ±äº€éæ©é¢ãèªåè»ããŒã³ãçæãä¿éºã
- å»çè²»ïŒ ä¿éºæãèªå·±è² æ è²»çšã
- ããŒãœãã«ã±ã¢ïŒ æ£é«ªãæŽé¢çšå ·ãªã©ã
- ãšã³ã¿ãŒãã€ã¡ã³ãïŒã©ã€ãã¹ã¿ã€ã«ïŒ ãµãã¹ã¯ãªãã·ã§ã³ïŒNetflixãSpotifyïŒãè¶£å³ãæ è¡ããžã ã®äŒè²»ã
- è² åµè¿æžïŒ åŠçããŒã³ãã¯ã¬ãžããã«ãŒãã®è² åµã
ã¢ã¯ã·ã§ã³ïŒ ããããåèšããŠå¹Žéå人çµè²»ã®åèšãåºããŸãã
ã¹ããã2ïŒå¹Žéäºæ¥ã³ã¹ããèæ ®ã«å ¥ãã
ããªãŒã©ã³ã¹ã®ããžãã¹éå¶ã¯ç¡æã§ã¯ãããŸããããããã¯åçã§ã«ããŒããªããã°ãªããªãæ£åœãªçµè²»ã§ãã
- ããŒããŠã§ã¢ïŒ ã©ããããããã¢ãã¿ãŒããã€ã¯ãã«ã¡ã©ãïŒäºæ³ããã寿åœã§ã³ã¹ããæåããŸããäŸïŒ3幎寿åœã®1500ãã«ã®ã©ãããããã¯å¹Žé500ãã«ïŒã
- ãœãããŠã§ã¢ïŒãµãã¹ã¯ãªãã·ã§ã³ïŒ Adobe Creative Cloudããããžã§ã¯ã管çããŒã«ïŒAsanaãTrelloïŒãäŒèšãœãããŠã§ã¢ïŒQuickBooksãXeroïŒãã¯ã©ãŠãã¹ãã¬ãŒãžãå°éå®¶å£äœã®äŒè²»ã
- ããŒã±ãã£ã³ã°ïŒãŠã§ããµã€ãïŒ ãã¡ã€ã³åããŠã§ããã¹ãã£ã³ã°ãã¡ãŒã«ããŒã±ãã£ã³ã°ãµãŒãã¹ãåºåè²»ã
- ãªãã£ã¹è²»çšïŒ ã³ã¯ãŒãã³ã°ã¹ããŒã¹ã®äŒè²»ãŸãã¯ããŒã ãªãã£ã¹çšåã
- å°éãµãŒãã¹ïŒ äŒèšå£«ãåŒè·å£«ãããžãã¹ã³ãŒãã
- éè¡ææ°æïŒ ããžãã¹çšéè¡å£åº§ã®ææ°æãåœéééææ°æã
ã¢ã¯ã·ã§ã³ïŒ ããããåèšããŠå¹Žéäºæ¥çµè²»ã®åèšãæ±ããŸãã
ã¹ããã3ïŒçšéãšè²¯èãèšäžãã
ããªãŒã©ã³ãµãŒãšããŠãããªãã¯èªåèªèº«ã®éçšäž»ã§ããããã¯ãåŸæ¥ã®éçšäž»ãåŠçããçšéãæ¯æã責任ãããããšããŸãéè·éãç·æ¥æã®ããã«è²¯èãã責任ãããããšãæå³ããŸããããã¯äº€æžã®äœå°ããããŸããã
- çšéïŒ ããã¯åœã«ãã£ãŠå€§ããç°ãªããŸããå®å šãªäžççãªåºæºãšããŠã¯ãç·åå ¥ã®25ã35%ãçšéïŒæåŸçšãèªå¶æ¥çšãVAT/GSTãªã©ïŒã®ããã«åã£ãŠããããšã§ããéèŠãªããšãšããŠãããªãã®å°åã§ã®æ£ç¢ºãªæ°åã«ã€ããŠã¯ãçŸå°ã®çšåå°éå®¶ã«çžè«ããŠãã ããã
- 貯èïŒéè·éïŒ ããªãã®æªæ¥ã®ããã«èšç»ãç«ãŠãŸããããåå ¥ã®å°ãªããšã10ã15%ãéè·éãç·æ¥æã®ããã«è²¯èããããšãç®æããŸãã
ã¢ã¯ã·ã§ã³ïŒ ããããçµã¿åãããŸããããçµéšåãšããŠãå人çµè²»ãšäºæ¥çµè²»ãåãããé¡ã«30ã40%ã®ãããã¡ãŒãå ããŠããããã®çŸ©åãã«ããŒããã®ãè¯ãã§ãããã
ã¹ããã4ïŒè«æ±å¯èœæéãæ±ºå®ãã
ããªãã¯ã¯ã©ã€ã¢ã³ãã®ãããžã§ã¯ãã«1æ¥8æéãé±5æ¥ã幎é52é±åããŠããããã§ã¯ãããŸãããããžãã¹ãéå¶ããããã«äžå¯æ¬ ãªãè«æ±ã§ããªãã¿ã¹ã¯ã«å€ãã®æéãè²»ãããŠããŸãã
- 幎éã®æœåšçãªåŽåæ¥æ°ïŒ 52é±/幎 * 5æ¥/é± = 260æ¥
- éåŽåæ¥æ°ãå·®ãåŒãïŒ
- ç¥æ¥ïŒå¹³å10ã15æ¥ãåœã«ãã£ãŠç°ãªãïŒ
- äŒæïŒå°ãªããšã15ã20æ¥ãèšç»ïŒ
- ç æ¬ ïŒ5ã10æ¥ãèšç»ïŒ
- è«æ±å¯èœæéãèšç®ããïŒ ã©ã®æ¥ã§ãã£ãŠããæéã®100%ãè«æ±ããŠããããã§ã¯ãããŸãããããŒã±ãã£ã³ã°ãè«æ±æžéä»ãã¡ãŒã«è¿ä¿¡ãã¹ãã«ã¢ããã«æéãè²»ãããŠããŸããçŸå®çãªèŠç©ããã§ã¯ãæéã®60ã70%ããè«æ±å¯èœã§ã¯ãããŸããã
- èšç®ïŒ 220åŽåæ¥ * 8æé/æ¥ * 65%ïŒè«æ±å¯èœïŒ = 幎é1,144è«æ±å¯èœæéã
ã¢ã¯ã·ã§ã³ïŒ ããªãèªèº«ã®å¹Žéã®æšå®è«æ±å¯èœæéãèšç®ããŠãã ãããæ£çŽã«èªåãšåãåããŸãããïŒ
ã¹ããã5ïŒåºæºæéã®èšç®åŒ
ããŠããã¹ãŠããŸãšããŠã¿ãŸãããããŸããå©çããŒãžã³ã远å ããå¿ èŠããããŸããæçåå²ç¹ã®ãªã®ãªã®ããžãã¹ã¯å¥å šãªããžãã¹ã§ã¯ãããŸããã10ã20%ã®å©çããŒãžã³ãè¯ãåºçºç¹ã§ãã
èšç®åŒïŒ
( (幎éå人çµè²» + 幎éäºæ¥çµè²») * 1.35 [çšé/貯èçš] ) * 1.20 [å©ççš] / 幎éè«æ±å¯èœæé = ããªãã®åºæºæéå䟡
äŸïŒ
- 幎éå人çµè²»ïŒ$40,000
- 幎éäºæ¥çµè²»ïŒ$5,000
- çµè²»åèšïŒ$45,000
- çšé/貯èãããã¡ãŒãå«ãçµè²»ïŒ$45,000 * 1.35 = $60,750
- å©çããŒãžã³ãå«ãç®æšåçïŒ$60,750 * 1.20 = $72,900
- 幎éè«æ±å¯èœæéïŒ1,144
åºæºæéåäŸ¡ïŒ $72,900 / 1,144 = 1æéããã$63.72
ãã®æ°åãçŽ64ãã«/æéã¯ãå¿ ãããããªããè«æ±ããéé¡ã§ã¯ãããŸãããããã¯ããªãã®è²¡åçãªçŸå®ç¢ºèªã§ããå®è¡å¯èœãªããžãã¹ãæã€ããã«1æéãããå¹³åããŠçšŒãå¿ èŠãããæäœé¡ã§ããããŠããã®åºç€ã®äžã«æŠç¥çãªäŸ¡æ Œã¢ãã«ãæ§ç¯ããŠãããŸãããã
äŸ¡æ Œã¢ãã«ã®éžæïŒã°ããŒãã«ãªããŒã«ããã
åºæºæéãææ¡ããããæ¬¡ã¯ããªãã®ãµãŒãã¹ãã¯ã©ã€ã¢ã³ãããããŠç®æšã«åã£ãäŸ¡æ Œã¢ãã«ãéžã¶ããšãã§ããŸãããæé«ã®ãã¢ãã«ã¯äžã€ã§ã¯ãããŸãããæåããŠããããªãŒã©ã³ãµãŒã¯ãã°ãã°è€æ°ã®ã¢ãã«ãçµã¿åãããŠäœ¿çšããŸãã
1. æéå䟡
æŠèŠïŒ åããæéããšã«åºå®ã®æéãè«æ±ããŸããçè§£ãããããå®è¡ããã®ãæãã·ã³ãã«ãªã¢ãã«ã§ãã
é·æïŒ
- ã·ã³ãã«ãïŒ ã¯ã©ã€ã¢ã³ããçè§£ãããããããªãã远跡ãç°¡åã§ãã
- æè»æ§ïŒ ã¹ã³ãŒããäžæç¢ºãªãããžã§ã¯ãããç¶ç¶çãªã¢ãããã¯ãªãµããŒããå¿ èŠãªãããžã§ã¯ãã«æé©ã§ãã
- æ¯æãã®ä¿èšŒïŒ æ£ãã管çãããŠããã°ãè²»ããããã¹ãŠã®æéã«å¯ŸããŠå ±é ¬ãæ¯æãããã¹ã³ãŒãã¯ãªãŒãïŒæ¥åç¯å²ã®æ¡å€§ïŒããããªããå®ããŸãã
çæïŒ
- å¹çæ§ã眰ããïŒ ããéããããè¯ããªãã»ã©ãåãã¿ã¹ã¯ã«å¯ŸããŠçšŒããé¡ãæžã£ãŠããŸããŸãã
- åçããã³ã·ã£ã«ãå¶éããïŒ ããªãã®åå ¥ã¯ãåããæéæ°ã«ãã£ãŠçŽæ¥çã«äžéãèšããããŸãã
- 䟡å€ã§ã¯ãªãæéã«çŠç¹ãåœããïŒ ã¯ã©ã€ã¢ã³ãã«ããªããã³ã¢ãã£ãã£ïŒä»£æ¿å¯èœãªååïŒãšèŠãªãããæã«ã¯ããªãã®æéã®ãã€ã¯ããããžã¡ã³ãã«ã€ãªããããšããããŸãã
ã°ããŒãã«ãªæèïŒ ãã®ã¢ãã«ã¯ãç¹ã«åç±³ããšãŒãããã®åžå Žã§æ®éçã«çè§£ãããŠããŸããéææ§ãšãããã§ãã·ã§ããªãºã ãç¶æããããã«ãåžžã«ä¿¡é Œã§ããæé远跡ããŒã«ïŒTogglãHarvestãªã©ïŒã䜿çšããŠãã ããã
2. ãããžã§ã¯ãããŒã¹ïŒåºå®æéïŒ
æŠèŠïŒ æç¢ºã«å®çŸ©ããããããžã§ã¯ãã«å¯ŸããŠãåäžã®åºå®äŸ¡æ Œãè«æ±ããŸãããããèšç®ããã«ã¯ããããæéãèŠç©ãããç®æšã®æéå䟡ãæãããããžã§ã¯ã管çãæœåšçãªäžæž¬ã®äºæ ã«åããŠãããã¡ãŒïŒ15ã25%ïŒãå ããŸãã
é·æïŒ
- äºæž¬å¯èœæ§ïŒ ããªããã¯ã©ã€ã¢ã³ããäºåã«ç·ã³ã¹ããææ¡ã§ãããããäºç®ç®¡çãç°¡çŽ åãããŸãã
- å¹çæ§ãå ±ããïŒ èŠç©ãããããæ©ããããžã§ã¯ããå®äºããå Žåãå®è³ªçãªæéå䟡ãäžãããŸãã
- ææç©ã«çŠç¹ãåœããïŒ äŒè©±ãåããæéããæçµçãªææãžãšã·ããããããªãããœãªã¥ãŒã·ã§ã³æäŸè ãšããŠäœçœ®ã¥ããŸãã
çæïŒ
- ã¹ã³ãŒãã¯ãªãŒãã®ãªã¹ã¯ïŒ æå€§ã®å±éºã§ããã¯ã©ã€ã¢ã³ããæéã調æŽããã«ä»äºã远å ããå Žåãããªãã¯æãããŸãã
- æ£ç¢ºãªèŠç©ãããå¿ èŠïŒ æéãè€éããèŠèª€ããšãé倧ãªééçæå€±ã«ã€ãªããå¯èœæ§ããããŸãã
ã°ããŒãã«ãªæèïŒ ããã¯äžçäžã§éåžžã«äººæ°ã®ããã¢ãã«ã§ãããã®æåã¯ãéå£ã®äœæ¥ç¯å²èšè¿°æžïŒSOWïŒã«ããã£ãŠããŸããSOWã«ã¯ãææç©ãä¿®æ£åæ°ãã¿ã€ã ã©ã€ã³ããããŠè¿œå æ¯æããå¿ èŠãšãªãã¹ã³ãŒãå€ã®äœæ¥ãäœããæç¢ºã«å®çŸ©ããå¿ èŠããããŸãã
3. 䟡å€ããŒã¹ã®äŸ¡æ Œèšå®
æŠèŠïŒ ããã¯æãé«åºŠãªã¢ãã«ã§ããäœæã«ãããæéã§ã¯ãªããããªãã®ä»äºãã¯ã©ã€ã¢ã³ãã®ããžãã¹ã«ããããèªèãããããããã¯å®éåå¯èœãªäŸ¡å€ã«åºã¥ããŠäŸ¡æ Œãèšå®ããŸãã
äŸïŒ ã³ããŒã©ã€ã¿ãŒã¯åã«ã»ãŒã«ã¹ããŒãžãæžããŠããã ãã§ã¯ãããŸããïŒããã«ã¯10æéããããããããŸããïŒã圌ãã¯ã¯ã©ã€ã¢ã³ãã«10äžãã«ã®è¿œå åçãçã¿åºãå¯èœæ§ã®ããã»ãŒã«ã¹ããŒãžãäœæããŠããŸãã1äžãã«ïŒåµåºããã䟡å€ã®10%ïŒã®æéã¯ãããšãäœæ¥ã«10æéããããããªããŠãïŒå®è³ªçãªæéå䟡ã¯1,000ãã«ïŒã匷åãªææ¡ãšãªããŸãã
é·æïŒ
- æé«ã®åçããã³ã·ã£ã«ïŒ ããªãã®åå ¥ã¯æéããå®å šã«åãé¢ãããŸãã
- 究極ã®ããŒãããŒã·ããïŒ ã¯ã©ã€ã¢ã³ãã®æåã«æè³ããé«ã¬ãã«ã®æŠç¥çããŒãããŒãšããŠããªããäœçœ®ã¥ããŸãã
- 質ã®é«ãã¯ã©ã€ã¢ã³ããåŒãå¯ããïŒ ROIãçè§£ãæè³ããããžãã¹ã ããããã®ã¢ãã«ãåãå ¥ããŸãã
çæïŒ
- èªä¿¡ãšã¹ãã«ãå¿ èŠïŒ ããªããæäŸãã䟡å€ãèªä¿¡ãæã£ãŠæç¢ºã«èª¬æããå®éåã§ããªããã°ãªããŸããã
- å°å ¥ãé£ããïŒ ã¯ã©ã€ã¢ã³ãã®ããžãã¹ç®æšãææšãçè§£ããããã«ã詳现ãªãã¢ãªã³ã°ïŒãã£ã¹ã«ããªãŒã³ãŒã«ïŒãå¿ èŠã§ãã
- ãã¹ãŠã®ãããžã§ã¯ãã«é©ããŠããããã§ã¯ãªãïŒ åçããªãŒããžã§ãã¬ãŒã·ã§ã³ããŸãã¯ã³ã¹ãåæžã«æç¢ºã§æž¬å®å¯èœãªåœ±é¿ãäžãããããžã§ã¯ãã«æé©ã§ãã
ã°ããŒãã«ãªæèïŒ ããªãŒã©ã³ãµãŒãšã¯ã©ã€ã¢ã³ãåæ¹ã«é«åºŠãªæŽç·Žãæ±ããããŸããããã®ã¢ãããŒãã¯ãç¹ã«ããŒã±ãã£ã³ã°ãããžãã¹ã³ã³ãµã«ãã£ã³ã°ããã€ã¹ããŒã¯ã¹ãªãœãããŠã§ã¢éçºã®åéã§äžççã«æ¯æãåºããŠããŸãã
4. ãªãã€ããŒå¥çŽ
æŠèŠïŒ ã¯ã©ã€ã¢ã³ãã¯ãäžå®éã®äœæ¥ãããªãã®æéæ ããããã¯åã«ãã€ã§ã察å¿å¯èœãªç¶æ ãšåŒãæãã«ãæ¯æåºå®æéãæ¯æããŸãã
é·æïŒ
- äºæž¬å¯èœãªåå ¥ïŒ ããªãŒã©ã³ãµãŒã«ãšã£ãŠã®èæ¯ã§ãããªãã€ããŒã¯å®å®ããææ¬¡åçæºãæäŸããŸãã
- ãã匷ãé¢ä¿æ§ïŒ ã¯ã©ã€ã¢ã³ããšã®æ·±ãé·æçãªããŒãããŒã·ãããè²ã¿ãŸãã
- ç®¡çæ¥åã®åæžïŒ ããŒã±ãã£ã³ã°ãææ¡æžäœæã«è²»ããæéãå°ãªããªããŸãã
çæïŒ
- éå°ãµãŒãã¹ã®å¯èœæ§ïŒ ã¯ã©ã€ã¢ã³ãã远å ã®ä»äºãæŒã蟌ãããšããå¯èœæ§ããããŸããæç¢ºãªå¢çç·ãšæ¡ä»¶ãäžå¯æ¬ ã§ãã
- 察å¿å¯èœæ§ã®å¶çŽïŒ ã¹ã±ãžã¥ãŒã«ãææãããæ°ãããšããµã€ãã£ã³ã°ãªãããžã§ã¯ããåŒãåããã®ãé£ãããªãããšããããŸãã
ã°ããŒãã«ãªæèïŒ SEOããœãŒã·ã£ã«ã¡ãã£ã¢ç®¡çãã³ã³ãã³ãå¶äœãITã¡ã³ããã³ã¹ãªã©ã®ç¶ç¶çãªäœæ¥ã«åªããã¢ãã«ã§ããå¥çŽæžã«ã¯ãæé¡æéã«å«ãŸãããã®ïŒäŸïŒãæå€§20æéã®äœæ¥ãããããã°èšäº4æ¬ãšãã¥ãŒã¹ã¬ã¿ãŒ1æ¬ãïŒãšããªãã€ããŒãè¶ ããäœæ¥ã®æéãæç¢ºã«èšèŒããå¿ èŠããããŸãã
æ°åãè¶ ããŠïŒæéã«åœ±é¿ãäžããèŠå
ããªãã®åºæºæéã¯åºã§ããã倩äºã§ã¯ãããŸãããããã€ãã®èŠå ã«ãã£ãŠããã¬ãã¢ã æéãè«æ±ããåžå Žã§ã®å°äœãäžããããšãå¯èœã«ãªããŸãã
- çµéšãšå°éç¥èïŒ 10幎ã®çµéšãšæåå®çžŸãæã€ããã©ã³ãããã§ãã·ã§ãã«ã¯ãæ°äººãããã¯ããã«é«ãæéãèŠæ±ã§ããŸããããªãã®ããŒããã©ãªãªããã®èšŒæã§ãã
- å°éæ§ãšãããïŒ ãžã§ãã©ãªã¹ãã®ããŠã§ãéçºè ãã¯èª°ãšã§ãç«¶åããŸãããCPGãã©ã³ãåãã®ãµãã¹ã¯ãªãã·ã§ã³ã¢ãã«ã«ç¹åããShopify Pluséçºè ãã¯ç«¶äºãå°ãªãããã®ç¹å®ã®å°éç¥èã«å¯ŸããŠãã¬ãã¢ã æéãè«æ±ã§ããŸãã
- åžå Žã®éèŠïŒ éèŠãé«ãäŸçµŠãå°ãªãã¹ãã«ïŒäŸïŒAIçµ±åãå°éçãªãµã€ããŒã»ãã¥ãªãã£ïŒã¯ãåœç¶ãªããããé«ãæéããããããŸããã¹ãã«ãåžžã«ææ°ã®ç¶æ ã«ä¿ã¡ãŸãããã
- ãããžã§ã¯ãã®è€éæ§ãšçŽæïŒ æè»ãªæéãæã€ç°¡åãªã¿ã¹ã¯ã¯ãç·æ¥ã§å³ããçŽæãæã€éåžžã«è€éãªãããžã§ã¯ããããäœãäŸ¡æ Œèšå®ãããã¹ãã§ãã25ã50%ã®ç·æ¥æéã¯æšæºçã§ãã
- ã¯ã©ã€ã¢ã³ãã®ã¿ã€ããšäºç®ïŒ å°å ã®éå¶å©å£äœãèªå·±è³éã§å§ããã¹ã¿ãŒãã¢ããã¯ããã©ãŒãã¥ã³500äŒæ¥ãšã¯ç°ãªãäºç®ãæã£ãŠããŸããã¯ã©ã€ã¢ã³ãã®èŠæš¡ããããžã§ã¯ãã圌ãã«ãšã£ãŠã®äŸ¡å€ã«åºã¥ããŠãç°ãªãæé衚ããããžã§ã¯ãèŠç©ãããæã€ããšã¯ã蚱容ããããã€æŠç¥çã§ãã
- ããªãã®ãã©ã³ããšè©å€ïŒ 匷åãªãããã§ãã·ã§ãã«ãã©ã³ããèŒãããæšèŠã®å£°ãå°è±¡çãªã±ãŒã¹ã¹ã¿ãã£ããããŠæŽç·Žããããªã³ã©ã€ã³ãã¬ãŒã³ã¹ã¯ãã¹ãŠãä¿¡é Œãç¯ããããé«ãäŸ¡æ Œèšå®ãæ£åœåããŸãã
ã°ããŒãã«ããªãŒã©ã³ãµãŒã®ãžã¬ã³ãïŒç°ãªãåžå Žãžã®èª¿æŽ
åœéçãªã¯ã©ã€ã¢ã³ããšä»äºãããããšã¯ãç¹æã®èª²é¡ãæç€ºããŸããçµæžãçæŽ»è²»ã倧ããç°ãªãåœã®ã¯ã©ã€ã¢ã³ãã«å¯ŸããŠãã©ã®ããã«ãµãŒãã¹ãäŸ¡æ Œèšå®ããã°ããã®ã§ããããïŒ
圌ãã®å Žæã«åºã¥ããŠäŸ¡æ Œèšå®ããèªæã«æµæãã
ããããééãã¯ãããã®ã¯ã©ã€ã¢ã³ãã¯ç掻費ã®å®ãåœããã ãããå®ãè«æ±ãã¹ãã ããšèããããšã§ããããäžã€ã¯ãããã®ã¯ã©ã€ã¢ã³ãã¯ã¹ã€ã¹ãã¢ã¡ãªã«ã®ãããªè£çŠãªåœããã ããããã£ãšé«ãè«æ±ãããããšèããããšã§ããã©ã¡ããæ¬ é¥ããããŸãã
ã¯ã©ã€ã¢ã³ãã®ãã¹ããŒãã§ã¯ãªããããªããæäŸãã䟡å€ã«åºã¥ããŠè«æ±ããŠãã ããã ãã³ãã³ã®äŒæ¥ããã³ã³ã¯ã®äŒæ¥ããããžãã¹äžã®ææãéæããããã«ããªããéã£ãŠããŸãããã®ææã®äŸ¡å€ããäŸ¡æ Œãæ±ºå®ãã¹ããã®ã§ããããªãã®å°éç¥èã®äŸ¡å€ã¯ãã¯ã©ã€ã¢ã³ããã©ãã«ãããã«é¢ãããåãã§ãã
å Žæäžå¿ã§ã¯ãªãã䟡å€äžå¿ã®éå±€åæŠç¥ãæ¡çšãã
å°ççã«èãã代ããã«ãã¯ã©ã€ã¢ã³ãã®éå±€ã§èããŸããããã¯ã©ã€ã¢ã³ãã®æåšå°ã§ã¯ãªãããã®èŠæš¡ã«é©å¿ããæéäœç³»ãæã€ããšãã§ããŸãã
- Tier 1: å€§äŒæ¥ïŒãšã³ã¿ãŒãã©ã€ãºã ãããã®ã¯ã©ã€ã¢ã³ãã¯å€§ããªäºç®ãæã¡ãããªãã®ä»äºã¯ãã°ãã°æ°çŸäžãã«ã®åœ±é¿ãäžããŸããããã§äŸ¡å€ããŒã¹ã®äŸ¡æ Œèšå®ã䜿çšããæé«ã®ãã¬ãã¢ã ã¬ãŒããè«æ±ããŸãã
- Tier 2: äžå°äŒæ¥ïŒSMBïŒã ãããã®ã¯ã©ã€ã¢ã³ãã¯ç¢ºç«ãããäºç®ãæã¡ã質ãžã®æè³ã®å¿ èŠæ§ãçè§£ããŠããŸããããã¯ãããžã§ã¯ãããŒã¹ã®æéãæšæºçãªå°éæéã®ã¹ã€ãŒãã¹ãããã§ãã
- Tier 3: ã¹ã¿ãŒãã¢ããïŒå°å ã®å°èŠæš¡äŒæ¥ã ãããã®ã¯ã©ã€ã¢ã³ãã¯äºç®ãå³ãããããããŸããã圌ãã«ã¯ãããåçåãããããã±ãŒãžããããã«äœããããžã§ã¯ãæéïŒããã§ãããªãã®åºæºãã¯ããã«äžåãïŒããŸãã¯ããå°ããªã¹ã³ãŒãã§ã®ååãææ¡ããããšãã§ããŸãã
ãã®ã¢ãããŒãã«ãããèªåã®ãµãŒãã¹ã®äŸ¡å€ãäžããã«æè»ã«å¯Ÿå¿ããããšãã§ããŸããããªãã¯ãã€ã³ãåãã®å²åŒããæäŸããŠããã®ã§ã¯ãªããã©ãã«ããŠãã¹ã¿ãŒãã¢ãããå©çšã§ãããã¹ã¿ãŒãã¢ããããã±ãŒãžããæäŸããŠããã®ã§ãã
éè²šãšæ¯æãã®ãã¹ããã©ã¯ãã£ã¹
- å®å®ããé貚ã§è«æ±ããïŒ çºæ¿å€åãã身ãå®ããããç±³ãã«ïŒUSDïŒããŠãŒãïŒEURïŒã®ãããªäž»èŠã§å®å®ããé貚ã§ãµãŒãã¹ãäŸ¡æ Œèšå®ããã®ãè³¢æã§ããææ¡æžã«ããã¹ãŠã®äŸ¡æ Œã¯ç±³ãã«å»ºãŠã§ãããšæç¢ºã«èšèŒããŠãã ããã
- ã°ããŒãã«å¯Ÿå¿ã®æ¯æããã©ãããã©ãŒã ã䜿çšããïŒ ã¯ã©ã€ã¢ã³ããæ¯æããããããã«ããŸããããWiseïŒæ§TransferWiseïŒãPayoneerãStripeã®ãããªãã©ãããã©ãŒã ã¯ãåœéååŒã®ããã«äœãããŠãããåŸæ¥ã®éè¡ééãPayPalãããææ°æãã¯ããã«äœãããšãå€ãã§ãã
- èª°ãææ°æãæ¯æãããæç¢ºã«ããïŒ å¥çŽæžã«ã¯ãã¯ã©ã€ã¢ã³ããååŒææ°æãè² æ ããããšãæèšããè«æ±é¡å šé¡ãåãåããããã«ããŠãã ããã
䟡å€ãäŒããïŒèªä¿¡ãæã£ãŠæéãæç€ºããæ¹æ³
æéã®æç€ºæ¹æ³ã¯ãæéãã®ãã®ãšåããããéèŠã§ããèªä¿¡ãšæç¢ºãªã³ãã¥ãã±ãŒã·ã§ã³ãããã¹ãŠã®éããçã¿åºããŸãã
決ããŠæ°åã ããäŒããªã
ã¯ã©ã€ã¢ã³ããããããªãã®æéã¯ãããã§ããïŒããšèããããšããåäžã®æ°åã§è¿ä¿¡ããã®ãé¿ããŠãã ãããããã¯ããªãã®å°éç¥èãã³ã¢ãã£ãã£ïŒååïŒã«å€ããŠããŸããŸãã代ããã«ãããªãã®æéã䟡å€ã®æèã®äžã§çµã¿ç«ãŠãŠãã ããã
æªãäŸïŒ ãç§ã®æéå䟡ã¯100ãã«ã§ããã
è¯ãäŸïŒ ããã®ãããªå
æ¬çãªãããžã§ã¯ãã§ã¯ãç§ãã¡ã¯æéã«è¿œãããã®ã§ã¯ãªãçµæã«éäžã§ãããããéåžžã¯åºå®æéå¶ã§äœæ¥ãé²ããŠããŸãããã¢ãªã³ã°ã§ææç©ãå®å
šã«æŽãåºããåŸã確å®èŠç©ãããå«ãè©³çŽ°ãªææ¡æžãäœæãããŠããã ããŸããã
éå±€åããã±ãŒãžïŒGood, Better, BestïŒãäœæãã
éžæè¢ãæäŸããããšã¯ã匷åãªå¿ççããŒã«ã§ããã¯ã©ã€ã¢ã³ãã®èãæ¹ãããã®äººãéãã¹ããïŒãããããããã®éžæè¢ã®äžã§ã©ããèªåã«ãšã£ãŠæé©ãïŒããžãšã·ãããããŸãã
- ãªãã·ã§ã³1ïŒããŒã·ãã¯ïŒïŒ äžæ žçãªåé¡ã解決ãããå å®ãªãšã³ããªãŒã¬ãã«ã®ãœãªã¥ãŒã·ã§ã³ã
- ãªãã·ã§ã³2ïŒæšå¥šïŒïŒ çæ³çãªãœãªã¥ãŒã·ã§ã³ããªãã·ã§ã³1ã®ãã¹ãŠã«å ããŠãä»å 䟡å€ã®é«ããµãŒãã¹ãå«ãŸããŸãããããæãé åçãªéžæè¢ãšããŠäŸ¡æ Œèšå®ããŸãã
- ãªãã·ã§ã³3ïŒãã¬ãã¢ã ïŒïŒ ãã¹ãŠã®æ©èœãå«ããæé«çŽã®ãªãŒã«ã€ã³ã¯ã«ãŒã·ããªãã·ã§ã³ãããã¯äŸ¡æ Œã®ã¢ã³ã«ãŒãšããŠæ©èœããäžéã®ãªãã·ã§ã³ãããã«æé ã«èŠããŸãã
ãé«ãããããšèšãããæã®å¯ŸåŠæ³
ããã¯èµ·ãããŸãããããã¯ã«ãªã£ãããããã«å²åŒãææ¡ãããããªãã§ãã ããããããããªãã®äŸ¡å€ãå確èªããæ©äŒãšããŠæããŸãããã
è¿çäŸïŒ ããæèŠãå ±æããã ãããããšãããããŸããç§ã®äŸ¡æ Œèšå®ã¯ã[ããªãã®ããã]ã«ãããæ·±ãå°éç¥èã[ç¹å®ã®ææ]ãããããããã®æŠç¥çã¢ãããŒãããããŠ[éå»ã®ã¯ã©ã€ã¢ã³ãäŸ]ã®ãããªã¯ã©ã€ã¢ã³ãæ§ã®ããã«éæããŠããçµæãåæ ãããã®ã§ãããäºç®ãšåããªãéšåãææ¡æžã®ã©ã®éšåããå ·äœçã«æããŠããã ããŸãã§ããããããããããããäžæ žãšãªãææç©ã®è³ªãæãªãããšãªããã¹ã³ãŒãã調æŽããŠãæºè¶³ããã ãã解決çãèŠã€ãããããããããŸãããã
ãã®è¿çã¯èªä¿¡ã«æºã¡ãååçã§ãããããªãã®äŸ¡å€ã«ã€ããŠã®äº€æžã§ã¯ãªããã¹ã³ãŒãã«ã€ããŠã®å¯Ÿè©±ãéããŸãã
ãã€ãã©ã®ããã«æéãäžããã
ããªãã®æéã¯éçãªãã®ã§ããã¹ãã§ã¯ãããŸãããããªãã®ã¹ãã«ãçµéšãéèŠãæé·ããã«ã€ããŠãåå ¥ãæé·ãã¹ãã§ãã6ã12ã¶æããšã«æéãèŠçŽãèšç»ãç«ãŠãŸãããã
æéåŒãäžãã®äž»ãªãã£ããïŒ
- éèŠã®é«ãæ°ããã¹ãã«ãè³æ ŒãååŸããã
- æè¿ã®æ³šç®åºŠã®é«ãä»äºã§ãããŒããã©ãªãªãå€§å¹ ã«åŒ·åãããã
- åžžã«2ã3ã¶æå ãŸã§äºçŽã§åãŸã£ãŠããã
- ã¯ã©ã€ã¢ã³ãã«å¯ŸããŠãååºããæž¬å®å¯èœãªROIãæã€ãããžã§ã¯ããæåè£ã«æäŸããã
æ¢åã¯ã©ã€ã¢ã³ããžã®å€æŽã®äŒãæ¹
å¿ å®ãªã¯ã©ã€ã¢ã³ãã«ã¯ãååãªäºåæéïŒå°ãªããšã30ã60æ¥ïŒãäžããŸãããããããã§ãã·ã§ãã«ãªåœ¢ã§äŒãã圌ãã®ããŒãããŒã·ããã«æè¬ã®æã衚ããŸãã
ã¡ãŒã«æäŸïŒ
ã[ã¯ã©ã€ã¢ã³ãå]æ§
ãµãŒãã¹ã®æéæ¹å®ã«ã€ããŠã®ãé£çµ¡ã§ããæšå¹Žäžå¹Žéã貎瀟ã®ããžãã¹ç®æšã«ããè¯ãè²¢ç®ã§ããããã[æ°ããã¹ãã«ãæè¡ã«èšå]ã«å€å€§ãªæè³ãè¡ã£ãŠãŸãããŸãããå ±ã«éæã§ããææãåäžããããšã«ãèžãèºãããŠããŸãã
ã€ããŸããŠã¯ã[æ¥ä»]ãããæ°èŠã®ãããžã§ã¯ãæéãæ¹å®ãããŠããã ããŸãã倧åãªããŒãããŒã§ãã貎瀟ã«ã¯ããã®å€æŽãæå¹ã«ãªãåã«ãçŸåšã®æéã§ä»åŸã®ãããžã§ã¯ãããäºçŽããã ãæ©äŒãæäŸãããåããŸããçŸåšãå¥çŽäžã®ãªãã€ããŒã¯ãä»åŸ2ã¶æéã¯çŸè¡æéã§ç¶ç¶ãã[æ¥ä»]ããæ°æéã«ç§»è¡ããããŸãã
åŒãç¶ãã®ããŒãããŒã·ããã«æè¬ããããŸãã貎瀟ãšã®ãä»äºãå¿ãã倧åã«æã£ãŠãããŸãâŠã
çµè«ïŒããªãã®æéã¯ããªãã®äŸ¡å€ã®åæ ã§ãã
ããªãŒã©ã³ã¹ã®æéèšå®ã¯ãèªå·±äŸ¡å€ãããžãã¹æèŠããããŠæŠç¥çã³ãã¥ãã±ãŒã·ã§ã³ã®æ ã§ããããã¯ãããªãèªèº«ã®çµæžçããŒãºãæ·±ãæ£çŽã«çè§£ããããšããå§ãŸããããªããäžçã«æäŸããç¬èªã®äŸ¡å€ãèªä¿¡ãæã£ãŠè¡šçŸããããšãžãšé²åããŠãããŸãã
æšæž¬ããã®ããããŸãããã誰ããæã£ãŠãããã ãããšæãéé¡ã«åºã¥ããŠè«æ±ããã®ããããŸããããèšç®ãããŠåºæºå€ãèŠã€ããŠãã ãããããªãã®ç®æšã«åã£ãäŸ¡æ Œã¢ãã«ãéžãã§ãã ãããå°éå®¶ãšããŠèªåãäœçœ®ã¥ããèªä¿¡ãæã£ãŠäŸ¡å€ãäŒããèªåã®äŸ¡å€ã«èŠåãæéãè«æ±ããããšã決ããŠæããªãã§ãã ãããããªãã®ããžãã¹ãããªãã®å¿ã®å¹³ç©ããããŠæªæ¥ã®ããªããããã®ããšã«æè¬ããã§ãããã
ãããããªãã®çªã§ãã仿¥ãæåã®äžæ©ãèžã¿åºããŸãããïŒããªãã®åºæºæéãèšç®ããŠã¿ãŠãã ããããã£ãšé©ãã¹ãçºèŠãããã¯ãã§ãã